Save The Date Cards – Getting People To Plan Ahead

So you’re engaged – congratulations!

Once the hype and excitement of your engagement news is accepted, the first question from your friends, family, colleagues and co-workers will be “When is the big day?”. It may wear a little thin, especially if you’re only just engaged, but what your close friends and family want to know is when your big day will be, so they can plan it into their own busy lives.

This is the start of your wedding planning. Your first step is to choose your ceremony and reception venues that will be available on your hoped for date. Without these two main pieces, you will not have a wedding ceremony, so these are vital to choosing your wedding date. Once these two pieces are in place and you have your date, its time to tell everyone. This is especially important if you are having your wedding during peak wedding season (usually the spring, early summer) or over any holiday weekend.

Keep in mind, that while your guests are looking forward to celebrating with you, they can have conflicts. Wedding season conflicts with graduation season, and long weekends are usually booked up with vacation plans way in advance.

If possible, you want to send your save the date cards out 6-9 months in advance. Lean toward the longer end of that spectrum if you have guests coming long distance or if you have a popular wedding date booked.

Now comes the fun part.

* What should they look like?
* Do they have to match?
* Who should I send them to?
* What should my save the dates say?
* How much information do I need to include?

The answer to all those questions is easy. Its entirely up to you and your fiancee. As long as the most important information is on there – your names and your date all the rest is easy!

To help guide you through the decision making we offer these words of advice. What should they look like? Save the dates are your opportunity to get the word out about your approaching wedding in fun, expressive way. Save the date announcements can be more casual than your more formal wedding invitation.


This is your chance to create a first impression. Your guests will receive your save the date and start forming impressions on what kind of event it will be. We suggest you be unique, but use high quality materials. Nothing sends the wrong message like flimsy materials.

Do they have to match?

No. They don’t have to match the rest of your wedding, but they can. If you are the kind of person who has been dreaming of what your wedding would look like even before you were engaged then perhaps you have some ideas already for color themes, design styles, etc. If that’s the case, great! Work with it! However, often times those types of wedding decisions are not solidified so early in the game so don’t sweat it. The priority is to get those save the dates in the mail so you get on your guests’ calendars.

If you’re a type A personality with your wedding plans all mapped out, you are going to be seeing a lot of those colors or design decisions over the upcoming months. So much so that you might get a little sick of your chosen colors (gasp! Say it isn’t so!) The save the date offers the opportunity to use your second choice color ideas, just to mix it up a bit. The point is, if you see something completely unrelated to your wedding ideas that you absolutely love – go for it!

Who do I send them to?

Lose the notion that the save the date has to be sent to everyone on your list – because it doesn’t. (In fact, if there are people on your list that are what we like to call “obligatory invites” = people you really have to invite due to family ties, or professional connections, this would be a good time to hold off. We aren’t saying to disinvite them, but if they only receive the formal invitation then no harm done.)

The reality is if you are inviting your boss to the wedding simply because it’s the politically correct thing to do, then you are probably secretly hoping he/she doesn’t come. Having said all this, we do recommend you make sure you send your save the date to people who might interact with each other.

What should my save the dates say?
How much information do I need to include?

The way to think of save the dates is almost like directions. You are instructing your guests to save the date, and beyond that you are giving them all the most important information in order to make arrangements to attend. For a local wedding with not many long distance guests you could get away with just your names, the date of your wedding and the town where you will be holding the event.

Usually planning couples have information they would like to communicate. Here are the various ways to do so and things you can include:

* The date: Obviously!
* Your names: You can keep it casual and just use your first names or if you are concerned this might confuse your guests you can use both of your full names.
* The place: You really don’t need to give them the exact GPS location of you wedding but just a general region would be a good idea. For example, “New York City.”

Everything beyond those first three elements is optional.

Lastly, be sure to include the text “Formal Invitation to Follow” If you don’t you will be surprised at how many people will call you thinking your save the date is your wedding invitation. Your great Aunt Matilda (assuming you sent her that save the date after all) is going to ask, “Where is the rsvp card?”

See Also
Planning Your Wedding Day
Wedding Invitations
Recommended Resources

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